Use it in what you build. Do not pass it on as data.
You may use the data in your own apps, sites and products, commercial ones included, and display it to your users. You may not redistribute it as data, on any plan, for free or for payment.
Allowed
- Showing results and fixtures in your own app or site
- Using it in a product you charge for
- Building features on it for your users: a team page, a results table, a head-to-head view
Not allowed
- Reselling or sublicensing the data
- Mirroring it
- Offering it, whole or in any substantial part, as a dataset, a feed, a download or an API
- Opening more accounts, sharing keys or rotating addresses to get around your limits
- Building anything illegal in your jurisdiction or ours